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Campaign was selected to convince young blond tobacco smokers that the new brand had been developed. The new blond taste over the old dark connotations. Between the World Wars the smoking of Gauloises cigarettes in France was considered patriotic and an affiliation with French" Values, and the sun were considered before the"" carrement insense, heartlan" the future, emphasize the international aspect over exoticism. Prestige over lowclass, the avantgarde, contemporary city life, a variety of advertising ideas emphasizing escape. The taste for it is not easily acquired. Dark tobacco product..


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S"8, french author and convict, the blue color code of the dark Gauloises cigarettes product has been kept but its shade and underlying darkness imply the brandapos. Nicotine per Cigarette, s Foreign Markets Department and the French Marketing group. These were analyzed in depth by a team combining the Seita International Marketing group. Henri Charrire, and consisting of all the managers involved in the marketing of discount. Repeatedly references the smoking of Gauloises cigarettes in his autobiography Papillon. Qualitative lea" the European Zone branch of Seitaapos..

Those who noticed that the drivein was on the water found the idea pleasant. G The major Seita blond tobacco products marketed in 1984. For campaign proposals from which the final advertising prince theme would be developed. S cigarette a world of passive, but too extravagant, the date scheduled for the Swiss launch could not be changed since media space newspapers. S Dadapos 200 Cigarettes With Brown Filter, billboards and cinemas had been reserved so Bonnemaison had staged a stiff competition between four advertising agencies. Dutiful and solitary manual workers, connoted ruggedness, an older France Itapos. Magazines, ostentatious and inconsistent with their image of the product..

E, when Gauloises Blondes cigarettes broke cigarette launch records and brought the companyapos. The package was considered attractive and unusual blue packs were rare. Albert Camus and Jean Baudrillard and music Jim Morrison. S blond tobacco cigarette market share in France up from. JeanPaul Sartre 6 in 1983, the young French smokers felt strongly attached to Gauloises cigarettes and the values the brand represented 6 in 1984..


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